Coffee is popular with millennials who have grown up with Starbucks and often seek out smaller brands. A willingness to pay up for exotic beans and specialty drinks means companies can brew up richer profit margins than in mainstream packaged food.from Top World News- News18.com https://www.news18.com/news/business/nestle-to-pay-7-15-billion-to-starbucks-in-coffee-tie-up-1740107.html

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